We understand the role of each platform in the customer journey. Let us have a closer look at your digital media mix and optimise the chemistry between channels. We implement the adequate technology that shows the attribution of each channel and de-duplicates conversion.
Choosing to use the DoubleClick digital marketing solution allows you to use an integrated ad-technology platform, enabling the effective creation, management and growth of high-impact digital marketing campaigns. DoubleClick integrates world-class solutions enabling advertisers run holistic campaigns across multiple channels.
Connect your brand activity that takes place online from paid search to social, display to email, and see how these channels contribute to each other via one platform. Subsequent reporting via DoubleClick allows Sprout to accurately measure channel contribution and attribution, without tracking discrepancies.