Performance Marketing That Delivers

We are a performance media buying and specialist media strategy agency with the ability to optimise campaigns across all media channels.

Whether you need to start at the beginning from the brand awareness phase all the way through to a sales phase, we specialise in making sure we turn your data in revenue. With offices in both Cape Town and Johannesburg, we have a team on the ground ready to take your brand to the next level.

Sprout is a Premier Google and Google Marketing Platform partner in South Africa and the rest of Africa.

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WHY WORK WITH US

First fully integrated performance focused digital media agency in Africa. Leading performance partner and technology specialist. Sprout differentiates itself by approaching digital media across all channels, optimising from awareness phase to conversion phase. We look at the role of the channel and the phase of the campaign, adapting creative copy and bidding strategies (across device) in order to make sure we reach the right audience with the right message, at the right time, at the right price. The only agency in Africa to be invited by Google DoubleClick at the International Programmatic Masterclass in London (UK) in Dec 2016.

Furthermore, we

  • Have existing facebook Partnerships
  • Working across strategies and new offerings
  • Have long term Google Marketing Platform Partner
  • Are Premium Google Partner
  • Are part of all test programs and frontrunner on BETA tests
  • Are one of the few Google premier partners (3%) in South Africa
  • Believe in partnerships with our clients
  • Test a lot. We measure and share all information with our clients.

Sprout’s approach to Agency Collaboration:

  • Working collaboratively with partner agencies
  • We hold strong relationships with the agencies on our current shared client base
  • It is important for all agencies to align from the beginning of any new brief and to drive the alignment and collaboration throughout the process / relationship

OUR DIGITAL MARKETING APPROACH

At Sprout Performance we know how to make the digital media mix work as a team together, outperforming the sum of the individual channels. We believe and have proven that every channel in the mix has its own purpose, with linked KPI's, and should be utilised and its performance assessed accordingly.

See it as a rugby team: the team's objective is to score more tries than the opposition. Very much in line with the ambition that your campaign delivers leads or sales. However, this does not mean that each channel is geared to drive leads or sales. Some generate awareness or fulfill an information need, that eventually leads to interest and action. Similar to locks and props on the rugby field are there to deliver a scrum and tackle in order to allow the wing to score.

We apply a model that does this for each phase of the campaign with linked objectives. This model we call TOUCH - TELL - SELL. As you can imagine, it is important to understand what each channel's strength is in order to asses and optimise its performance. That is where Sprout comes in. The leading team that knows how to utilise technology in order to execute the best campaigns!'

Our Touch, Tell, Sell Approach

‘Besides our excellent campaign performance and outstanding data analytical capabilities, it’s our unique culture and ability to attract & retain talent that makes Sprout the leaders in this industry’
– Stijn Smolders, CEO


STIJN SMOLDERS

STIJN SMOLDERS

CEO

Stijn is the driver of collaboration at Sprout Performance. With more than a decade of  experience in the advertising industry, both on a publisher side and from an agency perspective, Stijn has a wealth of digital knowledge to share with the Sprout Performance team. Before taking on his current position, he began his journey at Sprout Performance in 2011 as Director of Commercial and Client Services, with a special focus on performance marketing and performance media. Stijn is a devoted family man and an avid cyclist.

MICHA SUAREZ DE KONING

MICHA SUAREZ DE KONING

CTIO

Micha is our technology expert. The experience he has gained over a decade in the industry has given him the skills to run a successful department at Sprout Performance. Each of Sprout’s departments rely heavily on industry trends, new technology and on building successful campaigns. Our CTIO Micha is the driving force that keeps us abreast of the latest trends, opportunities, and challenges in the digital industry.

MIKE PEARSE

MIKE PEARSE

LEAD DIGITAL MEDIA STRATEGIST

Mike is Sprout Performance’s powerhouse of strategy. His digital marketing career has developed in record time, and he has shown remarkable growth, leadership, compassion and wisdom that has guided him to be the successful strategist that he is today. Mike’s ability to think both strategically and creatively has enabled him to lead numerous successful departments, including Search, Display and Design.

ULRIKE DU TOIT

ULRIKE DU TOIT

OPERATIONS DIRECTOR

With over a decade’s experience, Ulrike’s skill set is one of the most diverse at Sprout Performance. Her impeccable leadership and intuitive overview of operations have shaped the team’s productivity and work ethic. Ulrike shows great compassion and understanding toward each individual in her role as the Operations Director. She is meticulous and precise when it comes to her work, although she’s excellent at using her humour to break the ice or keep things light when under pressure.

CHARL FOURIE

CHARL FOURIE

BUSINESS INTELLIGENCE ANALYST

Charl is our Big Data guy.  His responsibilities include pulling real-time data from websites and scripting automation to producing meaningful reports. His work gives the Sprout Performance team valuable insights into trends and opportunities in the digital marketing world. Charl’s knowledge about cars is unrivalled, and he can confidently talk about any topic from general world history to collectors’ Nintendo cartridges.

NETANEL BLOCK

NETANEL BLOCK

SENIOR DIGITAL MEDIA STRATEGIST

Netanel is an experienced Digital Media Strategist with a demonstrated history of working in the marketing and advertising industry. This year he came on board the Sprout Team in JHB to facilitate brand objectives based on consumer insights and data in an outstanding manner. He has a great love for all things digital and football but has a greater love as a family man and  father to two boys.

INGRID VAN ZYL

INGRID VAN ZYL

TRAFFIC MANAGER

You’ll find Ingrid all over the office with her high bun hairstyle and her awesome sense of style. Her ability to communicate, plan and manage the workflow of the office is impeccable. She is always there to give a helping hand and problem shoot any issue you might have. Her chilled disposition makes working with Ingrid a pleasure.

EUGENIA KLAASEN

EUGENIA KLAASEN

FINANCIAL MANAGER

Sprout Performance’s Financial Manager Eugenia – known as Gina – is nothing short of a genius in her field.
The passion and drive she has for her role show in her work; even when tensions are high and stress levels increase, you will find Gina behind her computer working away with a smile on her face.

CAROLINE SIBANDA

CAROLINE SIBANDA

FINANCE ASSISTANT

Caroline, the sweetheart. Her big heart and humbleness will win you over in no time. Her love for her work is made clear through her excellent work ethic, extensive knowledge and determined drive. Caroline’s commitment to her work is admirable and she can always be found at her desk working away – some might even say she’s a workaholic!

NOSIPHO DAVID

NOSIPHO DAVID

JUNIOR FINANCE ASSISTANT

Nosipho has been a numbers fanatic since the moment she was introduced to the Finance Department at Sprout Performance. Initially joining us as an intern, ‘Nosi’ has adjusted well and shown great potential, and has since been appointed to our full-time staff.  She is often seen moving around the office, busy making the numbers more understandable for her colleagues.

DARRYN PADAYACHEE

DARRYN PADAYACHEE

BUSINESS DEVELOPMENT DIRECTOR

Darryn’s passion for all things marketing has enabled him to build a highly successful career as an Digital Account Manager. When he’s not at the office, Darryn is an avid motoring enthusiast which could stem from his experience in the motor industry. He is continually learning and creating new paths for himself. Darryn would like to venture into the Business Development aspect of digital marketing in the near future.

CARLA FERNANDES

CARLA FERNANDES

DIGITAL ACCOUNT MANAGER

Carla has a love and passion for digital marketing. Her interest in communication, marketing, media and advertising has developed into the vital ability to identify key needs for the brands she works with. Carla recognises marketing opportunities not only for her clients but also for her personal brand as a vlogger.

EMMA SIDERSKY

EMMA SIDERSKY

DIGITAL ACCOUNT MANAGER

Emma cut her teeth working in some of Jozi’s digital agencies groups Account and Project Management position. 4 years ago, Emma decided to move to the Mother City to raise her then newborn and work part time in the digital publishing space. Emma kick-started her full-time career this year with us as Digital Account Manager, but do not be fooled by her quiet, unassuming demure for behind it, is a fun loving, determined individual who will always do whatever it takes to get what needs to be done, and done right!

STUART WALTON

STUART WALTON

DIGITAL ACCOUNT MANAGER

Stuart is a solution-based thinker and a team player with a methodical and hands-on approach. He is always positive, motivated and has a quirky way of looking at things. Stuart understands that account management is effectively the bridge that keeps the client/agency wheels turning and requires strategic thought, assessment, and the know-how of getting things done. Without these, the bridge will likely have roadworks – and no one likes those. Above all else, Stuart has a fire in his belly to make things happen. He can talk the talk and, more importantly, walk the walk.

ANGELA LOPES

ANGELA LOPES

HUMAN RESOURCES & ADMIN MANAGER

Angela is the powerhouse of Human Resources. With extensive experience in the digital media, retail and telecommunications industries, Angela has a passion for connecting with people and systems, which go hand in hand. Angela brings a unique kind of spunk to the team and her presence is felt as soon as she steps into a room.

CULLINAN DON

CULLINAN DON

HUMAN RESOURCES ADMINISTRATOR

Cullinan is Sprout’s own superhero; there’s no problem too big that “Mr Don” can’t fix. As an HR and Admin specialist, he has the unique ability to stay calm in all the chaotic situations that we are often faced with. Cullinan holds a Diploma in Office Management and Technology from the Cape Peninsula University of Technology (CPUT).

REGINA PHETHELA

REGINA PHETHELA

JUNIOR DIGITAL ACCOUNT EXECUTIVE

Regina is an extremely bright and hard-working individual. She recently finished her studies as a media practitioner with a major in advertising. She joined our client service department to further her education and gain knowledge of digital marketing and performance. Regina as a quest to learn more and grow her career in digital. If she is not at her desk, she is assisting our management at event and it’s “all for the learning experience”.

MICHAEL NAIDOO

MICHAEL NAIDOO

JUNIOR DIGITAL ACCOUNT EXECUTIVE

There is no one that knows more about “the grind” than our Client Service Exec, Michael. He has the drive and passion to always be on the front foot of life. Michael’s relentless thirst for knowledge and growth is what led to his journey at Sprout Performance. Seeking any opportunity to learn from our experts, Michael always has a hands-on approach and a can-do attitude. He loves nothing more than a challenge and no task is too big or small.

MEGAN LENNERT

MEGAN LENNERT

JUNIOR PR OFFICER

Megan is an animal enthusiast and self-proclaimed bookworm. She joins the Sprout team as a Junior PR Officer. She previously managed many clients in various sectors including the digital, financial and FMCG industries. Her background in PR consultancy has given her the knowledge and know-how to succeed in brand strategy and event management. As the first in-house PR Officer for Sprout Performance, Megan is always on the move around the office, busy hunting down useful information.

ADDERLEY WILLIAMS

ADDERLEY WILLIAMS

LEAD FOR SEARCH AND DISPLAY

Adderley is our multi-talented search expert. He holds both a degree and an honours degree in Brand Building and Management and is a Certified Google Advertiser. He thinks strategically and does the necessary research to recognise marketing opportunities and challenges when working with different clients.  These qualities have given him the knowledge and drive to manage and lead Sprout’s successful Search team.

CASEY MCDONALD

CASEY MCDONALD

DISPLAY CAMPAIGN MANAGER

Casey’s keen eye for detail ensures he always delivers work to impeccable standards. He works as hard as he plays: if Casey isn’t in the office producing great work as one of Sprout Performance’s Display Campaign Managers, he’s producing his own hits as a DJ.

 

WYNAND PUTTER

WYNAND PUTTER

DISPLAY CAMPAIGN MANAGER

Wynand initially started out as a programmer. It was when he saw the digital industry’s rapid evolution that he decided to venture out into digital marketing, and he hasn’t looked back since. A truly impressive campaign manager, Wynand believes that experimenting with new strategies and learning from opportunities and challenges are vital to being successful in this fast-paced industry.

JEREMY ABBOTT

JEREMY ABBOTT

PUBLISHER RELATIONSHIP MANAGER

Jeremy started his digital career more than a decade ago building websites, before moving into consulting and technical support roles at publisher consultancies. He has also worked for some of South Africa’s largest publishers and SSP’s from a channel relationships perspective with leading technology vendors including Google, ADTECH and AppNexus. When Jeremy is not researching digital trends, new technologies and best practices, you’ll find him researching a good bottle of red in the Cape Winelands or enjoying a hike in the surrounding mountains.

LINDEN HUGO

LINDEN HUGO

PAID SEARCH CAMPAIGN MANAGER

Linden is incredible at his position within the Search team. As Sprout Performance’s office comedian, Linden’s fun personality and jokes always succeed in lifting his colleagues’ spirits. But don’t let his humour fool you: Linden might be the funny guy, but he’s serious about delivering results for his clients, and he works extremely hard to do so.

UNATHI MASHIYANA

UNATHI MASHIYANA

JUNIOR PAID SEARCH CAMPAIGN MANAGER

Starting off as an intern at Sprout Performance, Unathi’s positivity, willingness to learn, and her quick understanding of working within the Search Department made it a no-brainer to offer her a permanent position. She continues to shine and show eagerness to learn, experience and gain knowledge that will surely lead to a successful career in digital marketing.

RORY FELL

RORY FELL

HEAD OF SEO & SPROUT LITE

SEO is what Rory knows best. With a background working both in-house and agency side, he has always had one goal in mind: meeting business objectives. His approach to every task stems from his favourite Albert Einstein quote: “Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning.”

KARA WILLIAMSON

KARA WILLIAMSON

SEO STRATEGIST

There isn’t anything Kara can’t do. Her outstanding organisational skills allow her to guide and motivate her team while sharing her wealth of digital knowledge. Kara has taken charge of planning numerous office events in addition to her current position, all of which have been great successes.

NUR DAVIDS

NUR DAVIDS

SEO STRATEGIST

Nur is a creative and analytical person, which is why Search Engine Optimization is his calling. With his love for client strategies that are detailed with a touch of creativity, Nur devotes himself to constantly developing his skills in digital marketing as the industry expands. When he is not in the office, Nur assists underprivileged kids with a positive mindset and teaches basic marketing skills to help provide opportunities in the digital industry.

NINEVE VAN ZYL

NINEVE VAN ZYL

LEAD DIGITAL DESIGNER

Nineve is an inspiring and thoughtful leader. She runs the Design Department with excellent organisational and planning skills with a focus on teaching her colleagues through her own experiences. Always calm and collected, she is able to work miracles and she thrives under pressure. Nineve started off her career in packaging and has moved into the design space. She is truly a design force to be reckoned with.

MITCHELL KOCH

MITCHELL KOCH

JUNIOR ART DIRECTOR

After completing his BA degree in Visual Brand Communication with a major in Art Direction at AAA School of Advertising, Mitchell joined Sprout Performance to begin his career as a promising Art Director within the digital advertising world. He has shown great interest in all aspects of the creative process, including layout, illustration, strong visual use of imagery, and copywriting. Mitchell has the remarkable ability to understand all aspects of advertising, making him a true asset to the Sprout Performance team.

COURTNEY FORTUNE

COURTNEY FORTUNE

JUNIOR DIGITAL DESIGNER

Our Google Web Design champion Courtney is a brilliant digital designer. Her work speaks for itself: a keen eye for detail and a love for all things creative ensure Courtney’s designs are always crafted to perfection. When she’s not working on a design, she researches courses and other platforms to improve her craft.

CLEOPATRA MAPISA

CLEOPATRA MAPISA

OFFICE HOUSEKEEPER

Cleo is our exceptional Office Housekeeper. In addition to 11 years in the retail industry following positions in data-capturing, finance and admin, Cleo possesses qualities that are beyond her realm of her job description. She takes pride in her work and loves keeping her colleagues laughing. Cleo has become a confidant for many regarding advice on business. She not only ensures we are taken care of but she is a businesswoman and an exceptional entrepreneur as well.