Performance Marketing That Delivers

We are a performance media buying and specialist media strategy agency with the ability to optimise campaigns across all media channels.

Whether you need to start at the beginning from the brand awareness phase all the way through to a sales phase, we specialise in making sure we turn your data in revenue. With offices in both Cape Town and Johannesburg, we have a team on the ground ready to take your brand to the next level.

Sprout is a Premier Google and DoubleClick partner in South Africa and the rest of Africa.

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WHY WORK WITH US

First fully integrated performance focused digital media agency in Africa. Leading performance partner and technology specialist. Sprout differentiates itself by approaching digital media across all channels, optimising from awareness phase to conversion phase. We look at the role of the channel and the phase of the campaign, adapting creative copy and bidding strategies (across device) in order to make sure we reach the right audience with the right message, at the right time, at the right price. The only agency in Africa to be invited by Google DoubleClick at the International Programmatic Masterclass in London (UK) in Dec 2016.

Furthermore, we

  • Have existing facebook Partnerships
  • Working across strategies and new offerings
  • Have long term DoubleClick Partner
  • Are Premium Google Partner
  • Are part of all test programs and frontrunner on BETA tests
  • Are one of the few Google premier partners (3%) in South Africa
  • Believe in partnerships with our clients
  • Test a lot. We measure and share all information with our clients.

Sprout’s approach to Agency Collaboration:

  • Working collaboratively with partner agencies
  • We hold strong relationships with the agencies on our current shared client base
  • It is important for all agencies to align from the beginning of any new brief and to drive the alignment and collaboration throughout the process / relationship

OUR DIGITAL MARKETING APPROACH

At Sprout Performance we know how to make the digital media mix work as a team together, outperforming the sum of the individual channels. We believe and have proven that every channel in the mix has its own purpose, with linked KPI's, and should be utilised and its performance assessed accordingly.

See it as a rugby team: the team's objective is to score more tries than the opposition. Very much in line with the ambition that your campaign delivers leads or sales. However, this does not mean that each channel is geared to drive leads or sales. Some generate awareness or fulfill an information need, that eventually leads to interest and action. Similar to locks and props on the rugby field are there to deliver a scrum and tackle in order to allow the wing to score.

We apply a model that does this for each phase of the campaign with linked objectives. This model we call TOUCH - TELL - SELL. As you can imagine, it is important to understand what each channel's strength is in order to asses and optimise its performance. That is where Sprout comes in. The leading team that knows how to utilise technology in order to execute the best campaigns!'

Our Touch, Tell, Sell Approach

‘Besides our excellent campaign performance and outstanding data analytical capabilities, it’s our unique culture and ability to attract & retain talent that makes Sprout the leaders in this industry’
– Stijn Smolders, CEO


STIJN SMOLDERS

STIJN SMOLDERS

CEO

With a background in traditional marketing and media from his Marketing & Communication Science Bachelor Degree from Eindhoven University in The Netherlands, Stijn comes in well rounded. Since 2005 he has been in the online advertising industry both on publisher side and agency side.

His first experience in South Africa was between 2008 and 2011 as a General Manager Media Sales at Habari Media (now Spark Media). It was in 2011 when he moved back to The Netherlands that he started working on the performance media side of digital marketing. Currently he is responsible for growing the knowledge of performance based marketing and media buying in South Africa and leading Sprout Performance to great heights

MICHA SUAREZ DE KONING

MICHA SUAREZ DE KONING

CTIO

Micha is the know all of technology, his many years of experience has given him all the skills needed to run a success department within Sprout that continues to evolve and keep up with industry trends. His business orientated personality allows him to motivate and lead colleagues to perform wonders in the workplace.  Micha welcomes new ideas and conceptual thinking, with him there is no such thing as a bad idea.  

MIKE PEARSE

MIKE PEARSE

LEAD DIGITAL STRATEGIST

Mike’s career within the digital marketing industry has been made in record time, he has shown huge potential in growth, leadership, compassion and wisdom that is unmatched.

He has lead numerous departments ranging from Search, Display and Design with each section showing success.  Mike’s ability to think strategically and creatively just adds to his increasing skill set.  

SUDASHA VANDIAR

SUDASHA VANDIAR

BUSINESS UNIT DIRECTOR

Sudasha known as Dash for short fills the office with her vibrant personality that leaves its mark. Her determination and drive in the workplace has lead to a successful career within the Digital Marketing world. She leads a team that work miracles, this proves how skilled she is within her role. When Dash isn’t problem solving and working wonders you can find her bring snacks to the office and enjoying a glass of wine. 

ULRIKE DU TOIT

ULRIKE DU TOIT

OPERATIONS DIRECTOR

The multi talented Ulrike has proven her skills time and time again. With over a decade worth of experience within numerous roles. Her skill set is one of the most diverse within Digital Marketing. She shows her impeccable leadership and organisational qualities every day and never misses a thing. She brings a sense vibrant motivation to the workplace which has proven to up everyone’s spirit.

TANIA TITTLETON

TANIA TITTLETON

Account Executive

Tania has always excelled in everything she does, from being top of her class at Triple A school of advertising and winning numerous awards that have allowed her to travel and gain international knowledge. She is a dedicated and hardworking employee who brings a sense of happiness to everything she does due to her delightful personality and caring ways.

CARA-LEE ARENDSE

CARA-LEE ARENDSE

TEAM LEAD: DISPLAY & SOCIAL

The driver of Display, Cara shows natural leadership qualities and motivation which is how she has been hugely successful in the climbing the digital marketing ladder. Heading her own department allows her to share her knowledge with her colleagues – She is always willing to help out where she can, motivate and teach.

CASEY MCDONALD

CASEY MCDONALD

DISPLAY CAMPAIGN MANAGER

Casey has a contagious laugh and smile that you can hear from miles away. His big heart and friendly attitude makes working with him a breeze. His work is of impeccable standards, with a eye for detail there is hardly room for errors. You’ll often find him pushing the midnight oil to produce work of a whole new level.  If Casey isn’t in the office he’s producing his own music or taking out his work frustration at the gym.  

WYNAND PUTTER

WYNAND PUTTER

DISPLAY CAMPAIGN MANAGER

He started out by doing programming and started seeing how digital affects so much in our world, and decided to make it his career change.

He is very passionate about digital marketing and the more he learns from it, the more he realizes there is so much more to learn.

He believes that experimenting with new strategies and learning from mistakes is key to being successful in this fast paced industry.

CHARL FOURIE

CHARL FOURIE

BUSINESS INTELLIGENCE ANALYST

Charl is our Big Data guy. Pulling real-time data from websites into Google sheets then scripting automation that creates meaningful and insightful reports. Charl has a Rainman knowledge about cars and can competently dive into topic’s ranging from world history to collectors Nintendo cartridges.

ADDERLEY WILLIAMS

ADDERLEY WILLIAMS

TEAM LEAD: PAID SEARCH

Our multi-talented search guru, having of obtained  a Degree and Honours Degree in Brand Building and Management ,Certified Google Advertiser, Strategic Thinker and Brand Strategist and Researcher. All these different aspects have given him knowledge and drive to manage and lead Sprout’s successful Search team.

LINDEN HUGO

LINDEN HUGO

PAID SEARCH CAMPAIGN MANAGER

Linden the comedian, his jokes and fun personality add so much to the office culture. He will always lighten your day with some witty jokes and even a hilarious meme, but don’t let the humour fool you. He is incredible at his position within the Search team, working extremely hard on various clients and the results he’s been producing are nothing short of fantastic.

UNATHI MASHIYANA

UNATHI MASHIYANA

Junior Paid Search Campaign Manager

Starting off as a Sprout intern Unathi showed such positivity and a willingness to learn, she grasp the idea of Search extremely fast which made it easy for Sprout to give her a permanent position. She continues to shine and show eagerness to learn, experience and gain knowledge that will surely allow for a successful career.

PATIENCE LUNIKA

PATIENCE LUNIKA

ORGANIC TRAFFIC ADMINISTRATOR

Patience is moving mountains, going from a SEO intern -shining, learning and growing so rapidly in that position. It was no surprise she took a permanent role within the SEO department and continues to thrive. When she isn’t developing her skills in SEO she runs various projects for people with disabilities. This shows the strength, drive and compassion that many strive to have.

CAROLINE SIBANDA

CAROLINE SIBANDA

FINANCE ASSISTANT

Caroline the sweetheart. Her big heart and humbleness will have you swooning for her in no time. Excellent within her field with regards to work ethic, knowledge and drive. She has a love for what she does.  We hardly see her around the office because she is always at her desk working away. Some might say she’s a workaholic.  

NINEVE VAN ZYL

NINEVE VAN ZYL

Lead Digital Designer

Nineve is a great and thoughtful leader, she runs the Design Department with excellent organisation and planning skills with a big focus on passing on what she has learnt and experienced on to her colleagues. She is always calm and collect. She works miracles even when under pressure. Her skill set seems endless with starting off in packaging to transforming into the design space with huge success, She is a design force to be reckoned with.

MITCHELL KOCH

MITCHELL KOCH

JUNIOR ART DIRECTOR

Finishing off his BA Degree in Visual Brand Communication with a major in Art Direction. He joined Sprout to start of his career as a promising Art Director within the digital advertising world. He has shown great interest in all aspects of the creative process: from, layout,  illustration, strong visual use of imagery and copywriting. He has the unique ability of grasping and understanding all aspect of advertising.

COURTNEY FORTUNE

COURTNEY FORTUNE

Junior Digital Designer

The Google Web Designer Champion, Courtney shines with her amazing talent as a digital designer. Her work speaks for itself, it’s crafted to perfection and she has an eye for detail and a love for all things creative. If she’s not working on a design she researching courses and other platforms where she can improve her craft.

EUGENIA KLAASEN

EUGENIA KLAASEN

FINANCIAL MANAGER

The financial magician, Eugenia – Know as Gina for short is nothing short of a genius.  Her passion and drive for her role shows in her everyday work, even when tension is high and stress levels increase you will find her behind her computer working away with a smile on her face.

ANGELA LOPES

ANGELA LOPES

HUMAN RESOURCES & ADMIN MANAGER

One word to describe the powerhouse of Human Resources would be, incredible.

 

With extensive experience in the Digital Media, Retail & Telecommunications Industry, Angela has a passion for connecting with people and systems which go hand in hand. She holds qualifications in Office Management and Technology; HR & Labour Relations; Retail Management; Payroll and Leadership. She is creative; has an inquiring mind; is progressive in her thinking with regards to the ultimate employee experience and goes all out to develop strategies that will enable the agency to attract, recruit and retain the best talent in the country. Angela believes that “creating a workplace culture that is fun, diverse, collaborative, inspires learning and growth is the ultimate recipe for a successful and happy workplace!”. A motto she has embraced and lives by.

 

Her success can only be seen as amazing, with her being extremely professional, hardworking, compassionate and an all-around kind person who will always be there to listen to anything you may have on your mind.

 

When Angela is not at the office, connecting with friends or supporting Portugal in sporting activities you can catch her on the beach; camping, gaming or winding down with a glass of red wine!

CULLINAN DON

CULLINAN DON

HR Administrator

Sprouts own superhero, there’s no problem too big that this man cannot fix in lightning fast time. He has the unique ability to stay calm in all scenarios and bring a relaxing aura to the workplace which is well needed in stressful times.

INGRID VAN ZYL

INGRID VAN ZYL

Traffic Manager

You’ll find Ingrid all over the office with her high bun hair style and her awesome sense of style. She is a warm hearted, funny and social person who’s planning skills are unmatched. Her ability to communicate, plan and manage the workflow of the office is impeccable. She is always there to give a helping hand and problem shoot any issue you might have. Her chilled disposition makes working with her may it be individually or in team easy and fun.