Case Study: Spur Sauces
Client Background Spur Sauces is a website that promotes Spur products, including pantry staples such as condiments, marinades, and spices, and highlights their ingredients and nutritional value. In addition, the website has a diverse range of recipes, from traditional South African dishes to international cuisine, categorised and accompanied by images and videos that prominently feature […]
Consulting
Our analytics consultants can provide ongoing retainer-based or project-based strategic advice and implementation expertise to ensure analytics are implemented according to best practice, relevant platforms are linked, data is captured and attributed correctly for analysis.
Training
GA4 features a brand new user interface and some getting used to! Our analytics consultants will provide all the necessary training to ensure you are familiar with the new UI, and how to take advantage of all the new features in the platform.
Migration
If your current UA implementation is correctly set up our analytics team will audit the setup, then create a comparable configuration in GA4 and include any relevant enhancements only available in GA4 as part of the project scope.
Implementation
If your current UA implementation is not optimal or tracking incorrectly our team will do an implementation from scratch, ensuring that required tracking is implemented correctly and you are able to surface the information that is important to you.
Sprout Performance Partner’s Consultancy
Sprout Performance Partners’ operations have been centered on performance media since inception, with a particular focus on full funnel media strategy and consolidated media buying. As technology has evolved, our strategy has become increasingly customer-centric. As our expertise developed alongside platform capabilities, we acknowledged the demand for consulting in order to improve services to advertisers […]
Dynamic Prospecting & Remarketing
Dynamic creative can be used throughout the funnel to serve high volumes of creatives efficiently while also making it possible to update multiple message variants at speed. Dynamic prospecting campaigns make use of highly relevant audience triggers including 1st, 2nd and 3rd party audience segments, affinity and inmarket audiences, while remarketing campaigns target 1st party […]
Creative Roll Out
In instances where clients do not have the expertise or technology available, SPP can roll out a full service solution consisting of strategy, execution, testing and reporting for standard or more advanced executions. Where a client has an existing creative and media buying agency but not experience with personalised creative executions, SPP can provide the […]
Data Driven Creative
Serve the most relevant creative to a user at the right time using data driven creative (DDC). DDC relies on various data signals and inputs to dynamically build and serve creative that is most contextually relevant to a user at a particular moment in time. These signals can be location, time, data or intent based and […]
Strategy
Deploying personalised creative can be a complex process involving multiple stakeholders and requires a clear strategy and implementation roadmap. It requires a considered approach to understanding and identifying high value audiences, matching relevant and contextual messages to these audiences, determining what message variants will be used and what KPI’s the campaign will be measured against.