Top 7 Tips and tricks For Google Analytics

Google Analytics is one of the tools of choice when it comes to web and app analytics. Its aim is to provide insights from tracking visitors so that you can better your marketing efforts and make business decisions based on actual data. At the end of the day, you need to understand what happens on […]

7 new features in GA4

Google Analytics 4 presents significant improvements compared to its predecessor, Universal analytics. It was developed around user privacy, machine learning, audience strategies, and changes coming to the digital industry (deprecation of 3rd party cookies and browser updates around privacy). In the list below we will present you with some of the highlights GA4 has to […]

Top 5 Basic SEO Tips to improve ranking

The goal of having an online website is to become visible to your desired audience. More visibility means more impressions, however, being found in Search Engine Results Pages (SERPs) means nothing if you are on the second page or users are having a terrible experience on your website. This is where SEO features. Optimising these […]