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‘Crouch, touch, engage’ in digital media buying

While the Springboks rose to the occasion beating the All Blacks in their own backyard for the first time since 2009, digital marketers are preparing for the launch of their final Winter Sales’ and upcoming Black Friday’ campaigns. At first the mention of your favorite sports team in an article around digital marketing might be far-fetched but allow me to …

Company Culture: An asset towards high performance

You can’t impose a workable company culture, it’s a concept that naturally develops through the refinement of all distinctive qualities of the organisation as the basis for a sustainable company culture. Truth is, our leaders are the driving force behind the existing culture. Leaders of great companies lay the foundation for culture-building by identifying and visibly articulating the overarching purpose …

Sprout wins Google Bonanza

Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates.