Sprout Performance Partners

The month of August 2020 marks exactly 7 years that a team of passionate, driven and skilled digital media enthusiasts have been leading the way when it comes to integrated campaign strategy and media buying execution in South Africa. What started as a small former team of Zando digital marketers has now become a well […]

What is SEO

I know you’ve heard the term SEO a lot in this digital age, but do you really know what it is? Have you ever wondered what is SEO and how does it affect you?  Well, ask no more because in this blog post we will break down what SEO is, why you need it, and […]

Performance-Led Influencer Marketing

The emergence of influencer marketing in the social media realm has created a new type of challenge for many brands. As they grapple with the often complex questions around pricing, categorizing and ultimately creating & measuring value from partnerships with influencers, it has become even more important to constantly test, adapt and eventually quantify this […]

End to end marketing and reporting with the Google Marketing Platform

Recently a colleague wrote a blog post about Digital Marketing Maturity and how much digital marketers’ objectives have evolved over the past decade. Back in 2011 the challenge was hitting a low cost-per-click or high clickthrough rate. Today digital marketers are contemplating personalisation, audience frameworks, platform integrations, cross channel attribution… the list goes on. Fortunately, […]

Digital Marketing Maturity

When I started my career in digital marketing in 2011, life was good; simple. My biggest challenge was maintaining a healthy cost-per-click, click-through-rate and number of conversions which reflected in Adwords, to name a few. Fast forward to 2020 and it’s almost impossible to count the number of acronyms and buzzwords being used in the […]