Top 7 Tips and tricks For Google Analytics

Google Analytics is one of the tools of choice when it comes to web and app analytics. Its aim is to provide insights from tracking visitors so that you can better your marketing efforts and make business decisions based on actual data. At the end of the day, you need to understand what happens on […]

7 new features in GA4

Google Analytics 4 presents significant improvements compared to its predecessor, Universal analytics. It was developed around user privacy, machine learning, audience strategies, and changes coming to the digital industry (deprecation of 3rd party cookies and browser updates around privacy). In the list below we will present you with some of the highlights GA4 has to […]

Top 5 Basic SEO Tips to improve ranking

The goal of having an online website is to become visible to your desired audience. More visibility means more impressions, however, being found in Search Engine Results Pages (SERPs) means nothing if you are on the second page or users are having a terrible experience on your website. This is where SEO features. Optimising these […]

Keeping Our Company Culture Alive Whilst Working Fully Remotely

Change, like most things in life, is constant. In the work environment, one of the biggest changes has been the move to remote working, and when this happened few organisations were fully prepared for the challenges that it would bring. Along with the lack of in-person communication, the threat of deterioration in the culture of […]

The Evolution of Sprout Performance Partners

Growing up my father owned an IT business; his business, rightly so, was focused on servicing clients ahead of marketing himself. In that era, word-of-mouth sufficed, but there was always a lack of additional promotion. And at Sprout Performance, I realised a similar pattern with respect to how we portray ourselves in the market and […]

Redefining the client-agency relationship in a COVID world.

COVID has changed almost every facet of human life; how we socialise, how we shop, how we commute, how we work and how our businesses’ work. Closing physical doors for indefinite periods of time, curfews and limiting the numbers of people in businesses when they are open, have had a devastating impact on companies. Many […]

From Search Engines To the User: How SEO Has Evolved

Contrary to popular belief, SEO is all about the user. There is a misconception that SEO is for search engines and if you want to rank higher you must cater to what search engines want. That’s not entirely true. Search engines are there for the user so that means SEO is for the user. The […]

Sprout Performance Partner’s Consultancy

Sprout Performance Partners’ operations have been centered on performance media since inception, with a particular focus on full funnel media strategy and consolidated media buying. As technology has evolved, our strategy has become increasingly customer-centric. As our expertise developed alongside platform capabilities, we acknowledged the demand for consulting in order to improve services to advertisers […]

End to end marketing and reporting with the Google Marketing Platform (GMP)

Over the past decade Digital Marketing Maturity and digital marketers’ objectives have evolved. Back then the challenge was hitting a low cost-per-click or high clickthrough rate. Today digital marketers are contemplating personalisation, audience frameworks, platform integrations, cross channel attribution… the list goes on. Introduction of GMP Fortunately, while digital marketers’ challenges have evolved, so too […]