From Search Engines To the User: How SEO Has Evolved

Contrary to popular belief, SEO is all about the user. There is a misconception that SEO is for search engines and if you want to rank higher you must cater to what search engines want. That’s not entirely true. Search engines are there for the user so that means SEO is for the user. The […]

Sprout Performance Partner’s Consultancy

Sprout Performance Partners’ operations have been centered on performance media since inception, with a particular focus on full funnel media strategy and consolidated media buying. As technology has evolved, our strategy has become increasingly customer-centric. As our expertise developed alongside platform capabilities, we acknowledged the demand for consulting in order to improve services to advertisers […]

End to end marketing and reporting with the Google Marketing Platform (GMP)

Over the past decade Digital Marketing Maturity and digital marketers’ objectives have evolved. Back then the challenge was hitting a low cost-per-click or high clickthrough rate. Today digital marketers are contemplating personalisation, audience frameworks, platform integrations, cross channel attribution… the list goes on. Introduction of GMP Fortunately, while digital marketers’ challenges have evolved, so too […]

How Digital Maturity is changing the marketing game

As a  Google Marketing Platform Partner, we understand that most agencies define performance in terms of leads & conversions, however, we believe that all digital advertising should deliver value. Our ethos is Performance in Partnership, and it’s those partnerships that allow us to unlock collective success. It’s quite untraditional and we know that, however, with […]

Sprout Performance Partners

The month of August 2020 marks exactly 7 years that a team of passionate, driven and skilled digital media enthusiasts have been leading the way when it comes to integrated campaign strategy and media buying execution in South Africa. What started as a small former team of Zando digital marketers has now become a well […]

What is SEO

I know you’ve heard the term SEO a lot in this digital age, but do you really know what it is? Have you ever wondered what is SEO and how does it affect you?  Well, ask no more because in this blog post we will break down what SEO is, why you need it, and […]

Performance-Led Influencer Marketing

The emergence of influencer marketing in the social media realm has created a new type of challenge for many brands. As they grapple with the often complex questions around pricing, categorizing and ultimately creating & measuring value from partnerships with influencers, it has become even more important to constantly test, adapt and eventually quantify this […]

End to end marketing and reporting with the Google Marketing Platform

Recently a colleague wrote a blog post about Digital Marketing Maturity and how much digital marketers’ objectives have evolved over the past decade. Back in 2011 the challenge was hitting a low cost-per-click or high clickthrough rate. Today digital marketers are contemplating personalisation, audience frameworks, platform integrations, cross channel attribution… the list goes on. Fortunately, […]

Digital Marketing Maturity

When I started my career in digital marketing in 2011, life was good; simple. My biggest challenge was maintaining a healthy cost-per-click, click-through-rate and number of conversions which reflected in Adwords, to name a few. Fast forward to 2020 and it’s almost impossible to count the number of acronyms and buzzwords being used in the […]