Our analytics consultants can provide ongoing retainer-based or project-based strategic advice and implementation expertise to ensure analytics are implemented according to best practice, relevant platforms are linked, data is captured and attributed correctly for analysis.
GA4 features a brand new user interface and some getting used to! Our analytics consultants will provide all the necessary training to ensure you are familiar with the new UI, and how to take advantage of all the new features in the platform.
If your current UA implementation is correctly set up our analytics team will audit the setup, then create a comparable configuration in GA4 and include any relevant enhancements only available in GA4 as part of the project scope.
If your current UA implementation is not optimal or tracking incorrectly our team will do an implementation from scratch, ensuring that required tracking is implemented correctly and you are able to surface the information that is important to you.
Dynamic creative can be used throughout the funnel to serve high volumes of creatives efficiently while also making it possible to update multiple message variants at speed. Dynamic prospecting campaigns make use of highly relevant audience triggers including 1st, 2nd and 3rd party audience segments, affinity and inmarket audiences, while remarketing campaigns target 1st party […]
In instances where clients do not have the expertise or technology available, SPP can roll out a full service solution consisting of strategy, execution, testing and reporting for standard or more advanced executions. Where a client has an existing creative and media buying agency but not experience with personalised creative executions, SPP can provide the […]
Serve the most relevant creative to a user at the right time using data driven creative (DDC). DDC relies on various data signals and inputs to dynamically build and serve creative that is most contextually relevant to a user at a particular moment in time. These signals can be location, time, data or intent based and […]
Deploying personalised creative can be a complex process involving multiple stakeholders and requires a clear strategy and implementation roadmap. It requires a considered approach to understanding and identifying high value audiences, matching relevant and contextual messages to these audiences, determining what message variants will be used and what KPI’s the campaign will be measured against.
While the right technology, audience and creative strategies are important for success, it’s equally important to have the right team and team structure in place to take advantage of these capabilities. SPP can provide outsourced resourcing support and organisational design workshops that break silos, improve cross team communication and collaboration, develop more agile workflows, improve […]
As digital marketing becomes more demanding it becomes critical to automate time consuming and repetitive processes. From a media buying perspective the SPP team implements solutions and strategies that automate search and display campaign execution and optimization. Vast amounts of data is streamed into the cloud for advanced analytics and modelling, while reporting is automated […]