Dynamic Prospecting & Remarketing

Dynamic creative can be used throughout the funnel to serve high volumes of creatives efficiently while also making it possible to update multiple message variants at speed. Dynamic prospecting campaigns make use of highly relevant audience triggers including 1st, 2nd and 3rd party audience segments,  affinity and inmarket audiences, while remarketing campaigns target 1st party […]

Creative Roll Out

In instances where clients do not have the expertise or technology available, SPP can roll out a full service solution consisting of strategy, execution, testing and reporting for standard or more advanced executions. Where a client has an existing creative and media buying agency but not experience with personalised creative executions, SPP can provide the […]

Data Driven Creative

Serve the most relevant creative to a user at the right time using data driven creative (DDC). DDC relies on various data signals and inputs to dynamically build and serve creative that is most contextually relevant to a user at a particular moment in time. These signals can be location, time, data or intent based and […]


Deploying personalised creative can be a complex process involving multiple stakeholders and requires a clear strategy and implementation roadmap. It requires a considered approach to understanding and identifying high value audiences, matching relevant and contextual messages to these audiences, determining what message variants will be used and what KPI’s the campaign will be measured against.


While the right technology, audience and creative strategies are important for success, it’s equally important to have the right team and team structure in place to take advantage of these capabilities. SPP can provide outsourced resourcing support and organisational design workshops that break silos, improve cross team communication and collaboration, develop more agile workflows, improve […]


As digital marketing becomes more demanding it becomes critical to automate time consuming and repetitive processes. From a media buying perspective the SPP team implements solutions and strategies that automate search and display campaign execution and optimization. Vast amounts of data is streamed into the cloud for advanced analytics and modelling, while reporting is automated […]

Audience Strategy

A robust audience strategy compliments the creative strategy, ensuring the right message is shown to the right audience. Through a consultative process SPP develops an audience strategy consisting of, where appropriate and possible, 1st party CRM client data, 2nd and 3rd party data sources, website audiences, and affinity and in-market audiences that can be targeted […]


The SPP team facilitates workshops & trains creative & media buying agencies to develop & implement data driven creative strategies. Where required, SPP also offers project management solutions to ensure a successful roll out. Where end to end solutions are required, the SPP team will develop the audience & creative strategy, build creative templates & […]


The effectiveness of digital media cannot be measured successfully without the required tracking in place. The SPP team develops and implements tracking and tagging solutions that cover assets and conversion paths across all platforms. This ensures user journeys are accurately measured, conversions reported on and audiences built for remarketing during various stages in the funnel, […]

Media Buying

Digital media buying can often be fragmented across multiple platforms, resulting in over exposure, wastage and attribution gaps. At SPP audience, creative testing and tracking frameworks are first developed and implemented with each client before any media buying commences. Then a consolidated and consistent approach is applied to ensure a top down view of performance […]