Serve the most relevant creative to a user at the right time using data driven creative (DDC). DDC relies on various data signals and inputs to dynamically build and serve creative that is most contextually relevant to a user at a particular moment in time. These signals can be location, time, data or intent based and applied depending on whether the campaign is top, middle or bottom of the funnel.
Deploying personalised creative can be a complex process involving multiple stakeholders and requires a clear strategy and implementation roadmap. It requires a considered approach to understanding and identifying high value audiences, matching relevant and contextual messages to these audiences, determining what message variants will be used and what KPI’s the campaign will be measured against.