If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important digital metrics.

Digital Marketers that want to better understand their audience, and strengthen their performance marketing strategy, need to know how to best utilise all of the data available inside Google Analytics.

Without knowing which sections to pay attention to, you could spend hours digging through the platform and walk away with your head spinning.

Similarly, without analysing your website traffic, it’s hard to assess the effectiveness of your current marketing strategy and know when it’s time to make a shift.

If leveraged correctly, Google Analytics can provide valuable insight into who visits your website, how they got there in the first place and what pages they spend the most time on; this is powerful data for marketers that can be used to enhance their digital marketing strategy.