Data Strategy

Data Strategy

Data is at the core of what we do; whether that be evaluating performance, creating strategies for personalisation or building performance focused digital media campaigns.

Sprout Performance Partners (SPP) have an established tracking record in safely managing, utilizing and reporting on your data. Our relationships with major media platforms enable us to keep at the cutting edge of data protection and use.

Owned Platform Data

Collecting data based on website or app interaction is central to building high-intent audiences, whether used directly for remarketing or personalisation of media; or indirectly as a seed for similar or lookalike audiences. Sprout Performance Partners can implement the tracking required, build the audience frameworks required to manage these audiences and implement them correctly into campaigns for maximum performance.

First Party Data

We can help integrate your first party data; whether by CRM integration, use of a DMP or uploading customer data. This brings your most valuable data into the digital marketing ecosystem which can be leveraged in multiple ways. These can be used to gain efficiencies through use of exclusions, to expand relevant reach by use of lookalike or similar audience modelling or direct campaigns to the customers contained in lists.

Creative Personalisation

The key to successfully launching, and scaling, personalised creative is to have well structured audience and messaging frameworks. This goes hand in hand with a deep understanding of data requirements by platform, and a thorough understanding of how first and third party data can be blended to identify opportunities for relevant personalisation. The accuracy of implementation is the difference between great results and a messy user experience.

Performance Data

Digital marketing creates vast amounts of performance data. Sprout Performance Partners consultancy teams assist in cleaning, deduplicating and managing that data in order to make sure it is reliable and importantly, to make it usable through technologies like Google Analytics, BigQuery and DataStudio. Included in these data views are insights from our campaign management teams, to assist in making it more meaningful for your business.

Data Privacy and Security

All technology and processes utilized at Sprout Performance Partners are both GDPR and POPI compliant, with all changes to process and optimizations reviewed with platform partners to ensure continued compliance. Digital marketing is continually evolving, with data handling core to its success – even more so once the cookie is deprecated. We understand the risks involved in handling client data, and passionate about keeping it safe!