Digital Media Buying

Digital Media Buying

Sprout Performance Partners (SPP) offer full service media buying capability. Keeping in mind that user journeys touch multiple digital platforms, our focus is on keeping a holistic view and showcasing attributed value through the marketing funnel.

We have established capability within dynamic creative and personalisation as a whole, and have also prepared for the future – digital marketing in a cookie-less environment.

Holistic Digital Strategy

Informed by research, supported by data and molded by experience; our strategy teams ensure business objectives are translated into successful digital strategies. We keep abreast of the latest ad tech and digital media by leveraging our industry partnerships for you; from finding the right audiences, to converting them. Gone are the days of siloed, platform led strategies; a full funnel approach, underpinned by accurate measurement, is our normal.

Platforms & Channels

Media buying is managed by our teams of in-house programmatic specialists; buying across Display, Video, Audio, Search and Social. We have partnerships with Google, Facebook and Ad Dynamo; all with in-market teams, which allow access to alpha and beta products as well as support and training. We also have an extensive range of publishers we work closely with, bringing down programmatic costs and ensuring access to high quality inventory.

Personalisation at Scale

Remove the complication and start your journey to scalable personalisation of your digital marketing. We’ve developed audience frameworks which make your 1P and the relevant 3P data effective tools in personalisation. Our in-house team can build those into Dynamic Creative and Dynamic Remarketing solutions; which makes your creative contextual and reduces production costs across the board. Add to that our testing frameworks, and we have a path to continuous improvement.

Measurement

Media platforms can report on performance within their own ecosystems, siloed reporting. Users, more now than ever, touch multiple digital ecosystems in their daily routine; they live in many silos. At SPP we believe in finding the Single Source of Truth, deduplicating silo’d reporting. We understand which platforms and campaign types are best suited to each objective, because we know how to measure them correctly and show attributed value.

Tracking & Reporting

The SPP consultancy team can assess, optimize and implement tracking and tagging solutions across your properties. We’ve got expertise across the Google stack, including implementation experience on Google Analytics 4. We can also implement across other digital platforms such as Facebook, Twitter and LinkedIn. Once tracking is sound, the consultancy team can build automated dashboards, integrating your business data, that can report on the efficacy of your digital marketing.