Digital Transformation Strategy

Digital Transformation Strategy

Let Sprout Performance Partners (SPP) help drive your business growth through data-driven digital marketing transformation. Only 2% of businesses successfully execute digital marketing, and are seeing up to 20% more revenue alongside 30% cost savings than those that don’t.

We have an established programme in place to help structure your organisation, and transform your marketing efforts from the ground up.

Media Buying

Digital media buying can often be fragmented across multiple platforms, resulting in over exposure, wastage and attribution gaps. At SPP audience, creative testing and tracking frameworks are first developed and implemented with each client before any media buying commences. Then a consolidated and consistent approach is applied to ensure a top down view of performance and attribution across search, social and display channels.

Tracking

The effectiveness of digital media cannot be measured successfully without the required tracking in place. The SPP team develops and implements tracking and tagging solutions that cover assets and conversion paths across all platforms. This ensures user journeys are accurately measured, conversions reported on and audiences built for remarketing during various stages in the funnel, making it possible to easily identify and optimise towards best performing channels and audiences.

Creative

The SPP team facilitates workshops & trains creative & media buying agencies to develop & implement data driven creative strategies. Where required, SPP also offers project management solutions to ensure a successful roll out. Where end to end solutions are required, the SPP team will develop the audience & creative strategy, build creative templates & implement & execute the media buying strategy.

Audience Strategy

A robust audience strategy compliments the creative strategy, ensuring the right message is shown to the right audience. Through a consultative process SPP develops an audience strategy consisting of, where appropriate and possible, 1st party CRM client data, 2nd and 3rd party data sources, website audiences, and affinity and in-market audiences that can be targeted top to bottom of the funnel as required.

Automation

As digital marketing becomes more demanding it becomes critical to automate time consuming and repetitive processes. From a media buying perspective the SPP team implements solutions and strategies that automate search and display campaign execution and optimization. Vast amounts of data is streamed into the cloud for advanced analytics and modelling, while reporting is automated by building bespoke dashboards for various client stakeholders.

Organisation

While the right technology, audience and creative strategies are important for success, it’s equally important to have the right team and team structure in place to take advantage of these capabilities. SPP can provide outsourced resourcing support and organisational design workshops that break silos, improve cross team communication and collaboration, develop more agile workflows, improve budgeting by objective and foster an environment where continuous testing and iteration becomes the norm.