At Sprout, we’ve elected to use Google Marketing Platform as a single integrated platform used across all departments, allowing us to move away from the traditional method of purchasing media and targeting the desired audience, wherever they may be.

Utilising DoubleClick Bid Manager, we’re able to purchase and manage campaigns programmatically, with access to multiple ad exchanges and inventory spanning thousands of websites worldwide.

So rather than relying on publishers and their reporting, DoubleClick Bid Manager gives us complete control of the performance and delivery of a campaign.

With the power in our hands, we work closely with publishers to incorporate direct deals with websites, allowing Sprout to purchase data segments based on user behavior collected by publishers.