A single source of truth is core to the SPP way of viewing media performance, and focuses on a de-duplicated view of performance across all active media channels. The focus shifts from platform led reporting, to full funnel reporting – which includes attributed value. Essential considering that users are active across a lot of channels, most of which are walled gardens which don’t easily allow for proper attribution.
- 021 003 7265
- hello@sprt.co.za
- PO Box 50856, Waterfront, 8002