Case Study One

CHALLENGE

The client wanted to find new and innovative digital channels to land a brand awareness message to a wide audience.

STRATEGY

The client wanted to find new and innovative digital channels to land a brand awareness message to a wide audience.

RESULTS

Audio assets for terrestrial radio stations were adapted for use on the digital properties of the stations. Through DV360’s audio solution PMP’s were concluded with major South African radio stations and music apps.

Additionally, as part of the targeting strategy audiences were created in Google Analytics and shared to DV360 for audio retargeting.

Audio Performance

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