The Sprout Performance Methodology
Challenge
With a key product chronically lagging behind online sales targets, the task was simple – meet online sales targets for the first time.
Having just inherited the account from the incumbent agency, this was a perfect opportunity to showcase the Sprout Performance methodology and how it could quickly lead to success.
Strategy
The strategy was revised from the ground up, utilizing a full funnel approach that spanned across channels.
Channels were ultimately selected based on attributed value, without a sole focus on last click attribution.
An audience framework was put in place to ensure the correct audience targeting at each phase of the funnel, alongside revised messaging to align with the objective for each phase
Results
Digital Performance KPIs
“Highest monthly sales achieved in a 3 year period”
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Increase in sales relative to monthly target
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Increase in sales relative to average monthly performance
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Increase in revenue relative to average monthly performance
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Increase in revenue relative to monthly target